Marketing professionals will have heard that some other companies have been seen to get excellent results by using a chatbot marketing agency digital promotion and advertising. This will of course be of interest to other business development people which leads on to the importance of knowing what a chatbot is and how it works. This will be explained this short piece.
What is a Chatbot ?
It is an intelligent computer program that can respond to human conversations. A full service digital marketing agency will program one to site on a business website as well as social media profiles and they can also be used in mobile apps. While chatbots can be really smart, they are not supposed to replace a human being human being and are not supposed to - they are designed to perform related tasks.
The search engine and social media marketing company will design a chatbot to provide responses to a user that will answer their questions. They can respond in a text format as well as with images and video marketing for business. It is possible to add interactive content to a chatbot response as well such as surveys and polls.
There is some sophisticated technology deployed with modern chatbot platforms. The best chatbots will use a combination of artificial intelligence (AI) and machine learning (ML). This does not mean that they are perfect by any means, but the technology has seen vast improvements over the years.
Experts in the field of chatbots will tell you that it will not be too long before the technology is at a point where it will be almost impossible for a user to work out if they are chatting with a bot or a human. We believe that this is farther away than the experts claim, but you can get a chatbot to act in a human way so that the user feels comfortable with it.
The Best Chatbots use Natural Language Processing
Natural Language Processing (NLP) is the technology used by chatbots to help them to understand how people communicate with each other. A chatbot needs to understand the process involved with human interactions and identify the context and intent of a conversation. The purpose of the NLP technology is to respond to requests from human users in a way that they are able to understand. When you are setting up your chatbots you can add responses that make the user feel that they are being understood.
Different Chatbot Types
There are 3 main types of chatbot in use today and you need to know what these are and how they work. These are :
1. Based on rules
2. With independent intelligence
3. Those that make use of artificial intelligence
The simplest form of chatbots are those that are rules based. In this scenario, the bot has a number of responses pre-programmed to respond to user requests. A rule based chatbot can often fail and it may be slower in providing answers to the users.
Some chatbots rely on machine learning to be independent. It will learn from different user requests but you will need to help these chatbots by providing keywords and phrases that a user could respond with. These will trigger responses from the chatbot.
Finally, we have the AI chatbot which uses rules and ML technology for the best performance. It uses NLP technology to provide the very best responses to user questions. If any company is really about using chatbots for their marketing then perhaps making use of AI chatbots will prove to be the best option.
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