e are now used to seeing how technology continues to develop and move all around us within our everyday lives in terms of transport, building, materials and this rings true within the field of digital marketing. That is to say when we consider different methods that a company is able to make use in order to effectively communicate with customers in a way that they desire [we will discuss the specific topic of voice marketing in a short while]; in their language and at the time of their choosing. When it comes to the field of marketing strategy broadly speaking there are two main forms that we speak of and that is Permission Based Marketing and that of Interruption Based Marketing. Both types of means of communicating the company's core value proposition to the end user customer actually can be seen to be functioning within search engine as well as with social media marketing.
So on to the topic of voice search marketing and why it is something that companies should really pay close attention to and consider actually developing core business development strategies that are seen to incorporate providing customers with marketing material in the form of audio as we see more and more homes, businesses and offices installing these internet enable voice devices which are effectively on call twenty four hours a day acting as a key channel to marketing products, goods and services.
By far the dominating player within this go to market opportunity is the widespread installation of the amazon alexa devices which provide true voice activated digital marketing business strategy development and execution possibilities which is at the core of what permission based marketing is defined as and opens up the door for Alexa Flash Briefings in Marketing where companies can use existing written content as a basis for the briefings or look to create targeted communication pieces that customers can receive whenever they request information that is related to core products and services.
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