Every business that exists is in fact involved in some form of marketing in some shape or form that is whether or not they choose to engage with it actively or maybe in some cases it just happens - meaning that the message of the company's good, products and services finds its way to target market customers through some means. So how does a company go about developing marketing strategies ? Some companies do not have defined marketing departments and may use an external strategic business development consultant to assist them with this matter, others actually do have fully staffed marketing personnel but whatever the case marketing principles have to be followed in order to get the most effect out of their efforts.
In this discussion we will focus on the topic of Channel Marketing which is so critical when it comes to the effective development of business development planning [which some companies choose to get done when they look to hire a marketing strategy consultant that will take on the role of a marketing department for a defined while] - so on to the topic of channel marketing which comes in two forms.
Channel Marketing - Communicating Core Value Propositions With Customers :- So how does the customer get to know about the core good, services and products that any company sells into the marketplace ? The type of marketing channel that a company uses in order to relay marketing messages will of course depend on the company in question. They may choose to use yellow pages, radio, television, magazines, industry brochures, flyers and leaflets and of course digital marketing all of which are channels to market. The actual mix of marketing channels will depend on the company as mentioned above and will be determined within the business strategy development phase.
Comments